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Monitoring of corporate marketing and brand standards |
Modern corporations invest heavily into their brands. A business role of a website is huge and just growing. At the same time websites are getting bigger, more distributed, and become more difficult to control. Local web developers may not accurately follow corporate brand guidelines. Therefore it is very important to maintain an appropriate level of brand presentation on the web across the entire enterprise. Such problems like defaced websites, not working web functionality, slow pages, false price information are critical for brand as well.
Truwex protects your investment by improving online brand identity. Thanks to True Web Experience technology, it sees a web page as a web site visitor does in his/her Internet Explorer. Truwex detects real object colors, font and image sizes, object positions on a web page, time to load a web page. All these help to monitor complex visual brand and marketing rules automatically.
Here are two sample cases where Truwex can effectively solve compliance monitoring task:
Story 1: Online marketing campaign with partners.
Your company provide marketing funds for partner companies which advertise your product online. You prepared detailed guidelines on how to advertise the product. The guidelines specify visual rules: text size in points, text color, contrast ratio, distance between objects in pixels, exact promo text spelling in many languages, etc. Two questions arise:
- Are web pages, compliant with our guidelines? A human eye is a not perfect tool for this task. It is very difficult to measure text size in points especially for different fonts. It is hardly possible to distinguish a very dark blue from black color. It is not possible to measure color contrast.
- How many from hundreds of thousands web pages implemented guidelines correctly? Checking all these pages manually may take years.
It is essential to answer all these questions to measure the campaign efficiency and to award the partners according to their performance in the program. It is also very important to measure different participants in the uniform way.
The examples of marketing programs are Microsoft MDA and Intel Inside.
Story 2: Corporate brand guidelines monitoring
Your company developed visual guidelines for a corporate website. The higher management wants to know how development teams in all countries follow the brand guidelines.
Truwex is a out-of-the-box solution for monitoring and reporting on visual brand standards. To implement your guidelines, we work in the following way:
- Guidelines formalization. Erigami team considers marketing program description and defines compliance rules to check.
- Programming Truwex module or setting existing modules for guidelines validation. The compliance rules are split into categories and installed into Truwex.
- Deployment Truwex in the company: setting websites to be checked, defining responsible managers, scanning websites.
As a result Truwex is able to check web pages on compliance with program requirements. Truwex Page Check Tool is able to verify a single web page providing a quick way for developers to validate their job before publishing.
Truwex, configured to monitor compliance, can be delivered as a stand-alone product or as a managed service. Erigami may assist with deployment and training services.
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Truwex functionality
Truwex usage
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